Live Market Testing
We refine our clients' strategies through deliberate pilot design and testing, leaving them with a refined, systematized business model based on actual market results.
Fairbourne Consulting takes a deliberate design approach to creating high impact businesses. Live Market Testing (LMT) is essential to this approach as we view a business plan as a hypothesis that needs testing. Once a solid business plan is created based off of preliminary research, we test the plan in a deliberate manner. Unlike a traditional pilot, we set up a number of actual businesses with slightly different practices that we monitor and analyze to determine best practices and implement them throughout the network.
During the LMT we also iterate and refine business models to create a standardized model that can be replicated. At the end of an LMT our clients ultimately end up with a business that is market proven and ready to scale. The LMT allows us to accomplish in six months what would typically take several years.