We leave assumptions behind and take a deliberate design approach to identify business opportunities in developing markets. We then design, test, iterate, and scale business models that capitalize on those opportunities.
Fairbourne Consulting takes a bottom-up approach to its work in developing markets—we start with people, and then work towards profits. Our approach, divided into three phases, ensures that our research is sound, our businesses robust, and our impact lasting.
Our approach to creating and consulting businesses begins with people. In our research, we work to identify what consumers actually want and not what we assume they want. We apply what we learn in order to design innovative business models that match the unique opportunities of each market.
We view these business models as hypotheses that need testing; thus, each business we design is prototyped and tested. Our business models are not static—rather they are dynamic—because they are constantly iterated and improved. As businesses are refined, they are scaled, leading to increased profits and increased impact.
Throughout this step-by-step process, Fairbourne maintains a collaborative and mutually engaging approach to consulting. As we design, test, and replicate new businesses, we are constantly deriving our inspiration from the lives of real bottom-of-the-pyramid consumers.